The World Health Organisation and the International Federation of Red Cross and Red Crescent Societies initiated World Blood Donor Day (WBDD) in 2004 and takes place on June 14 each year.
On World Blood Donor Day, we want to say thank you to New Zealands 115,000 unsung heroes, and encourage more people to follow their lead.
There is no substitute for donated blood and the NZ Blood Service has a constant need to recruit new donors. We need to collect 3,000 donations nationally each week to meet medical demands, and must work continuously to renew the donor database at a rate of more than 17,000 people per year.
To find out more about World Blood Donor Day or to get involved visit www.nzblood.co.nz/give-blood/world-blood-donor-day/